The article “Clinton’s slogan hard to pin down’’ by Annie Linskey (Page A1, May 31) confirmed the direction that political discourse has taken. It’s about branding. I’m not sure what Tippecanoe and Tyler Too was all about, but it withstood the test of time. Now we keep hearing Donald Trump stay on message, repeating his overstatements so many times it becomes difficult to listen any longer.

Trump seems to have taken a page out of Richard Nixon’s playbook: You say something so many times that if you say it again, you will vomit, and that’s when the American people get it. Hillary Clinton adapts to changing circumstances, which is a better approach to governing.

Slogans have their limits. Did anyone enforce Newt Gingrich’s Contract with America?

Steven A. Ludsin

East Hampton, N.Y.