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Celebrating a new name for arts center Hedline for Boch goes here in this spa
Photos by David L. Ryan/Globe Staff
By Name goeshere

The Bock family made it official on Thursday: It had purchased the naming rights to the Citi Performing Arts Center, home to the Wang and Shubert theaters. Ernie Boch Jr., whose family fortune comes from selling cars, inked a deal to take over the sponsorship from Citigroup starting Nov. 1. Boch was at the Wang, along with Boston Mayor Martin J. Walsh, to unveil the new maroon logo for the Boch Center, designed to match the interiors of the Wang and the Shubert.

The Boch family made it official on Thursday: It had purchased the naming rights to the Citi Performing Arts Center, home to the Wang and Shubert theaters. Ernie Boch Jr., whose family fortune comes from selling cars, inked a deal to take over the sponsorship from Citigroup starting Nov. 1. Boch (at right in top left photo) was at the Wang, along with Boston Mayor Martin J. Walsh, to unveil the new maroon logo (left) for the Boch Center, designed to match the interiors of the Wang and the Shubert. Stella Boch (above), the 4-year-old daughter of Ernie Boch Jr., enjoyed dancing at the Wang Theater grand staircase. In the background are portraits of Dr. and Mrs. An Wang.