Bright Bazaar (www.brightbazaarblog.com) is no misnomer: Colorful, lovely, and, like its outdoor marketplace namesake, there’s a little something for everyone.

From his home in England, Will Taylor started a house and lifestyle blog in 2009. Of course, he wasn’t thinking international initially, but he found that his website traffic was coming from the United States, and so he started tailoring it for America. Now he’s here — in New York, actually — and has added travel and fashion to the mix and published two books, one of which (“Dream Decor’’) came out in May.

He talks here about how beige depletes him, how the key to color could be in your cupboards, why it’s good to be a home blogger in the United States, and more.

“Bright’’ is in the name of your blog. Tell me about your love of color.

I always remember years ago I was on business in New York and I was staying in a hotel in midtown, unfortunately, and I just remembered that the room had every single shade of beige imaginable. It was so dull. It was so uninspiring. I’m not against beige — I have seen beautiful spaces that use it — but I honestly felt quite bad by the end of the week; it really altered my mood. I think that for me was really an eye-opener on how important color is to me and how much I do enjoy being around it.

How do you advise people to start using color boldly? It can be intimidating.

I’ve found that people are very scared or shy away from color. They say: “Oh, I don’t know what colors I like. I don’t know you know which ones to use, so I’m just going to default to neutrals.’’ But I see people are making color-based decisions every day in their lives without even realizing it: in the clothes they wear, the car they choose to drive, from the packaging in the grocery store that they are attracted to pick up and look at. We do make decisions based on color without realizing it.

So I’ll just ask people to open a kitchen cupboard and get all the packaging out and look to see whether there’s a color story within their lives without them even realizing it. People are like, “Oh, wait a minute. I do love blue. I do love green,’’ and then I can help them feel more confident about saying, “OK, so now I know the colors I love, and I know what I can be looking for inspiration in every day.’’

How does your blog help people discover this, too?

I guess the blog is very much about getting people to think of color beyond rainbow bright. Color’s got such a huge spectrum and can be used in so many different ways and at so many different levels of intensity. I very much try to inspire people with a kind of “color across all scales’’ and how a scheme with cool grays and a blush apricot can work just as much as a really bright sunshine yellow and a true blue.

Why do you think that Americans really clicked with the content you were creating right from the beginning?

I feel that people in the United States would hire an interior designer even if they weren’t at the sort of upper end of the social-economic scale, whereas in the UK, it’s only really the upper-upper class that will hire an interior designer. And so, the market is kind of very limited and very small. You have HGTV, a whole channel devoted to design.

Just in general, it’s encouraged more here to experiment and decorate in a way that’s personal to you. I found that really interesting and exciting. To be in a country where design is celebrated on a wider scale in society is great.

This interview has been edited and condensed. Heather Ciras is a features producer for BostonGlobe.com. E-mail her at heather.ciras@globe.com. Follow her on Twitter @heatherciras.